Search Engine Marketing: Rochester NY, Syracuse NY Buffalo NY


Pay Per Click

programs are the quickest way to the first page of Google. With Pay Per Click you can create and promote your product or services quickly and simply. Pay Per Click ads are displayed along with search results when someone searches in the search engines using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. In this way you are advertising to a qualified audience that’s already interested in your business.

You can also use Pay Per Click ads in the content of the websites such as blogs and Related Articles. Our PPC experts will help place your ads with related content! For example, your product is ‘Auto parts’, you can put this ads in a auto parts websites and car related articles and blogs. Also, You can choose from a variety of ad formats, including text, image, and video ads. According to a study more people are clicking on text ads. They put text ads in the content wherein visitors thought that it is a part of an article or blog.

What makes a good campaign:

To create a successful Pay Per Click Program, it is all about who your targeted audience is. At First Page Media Group we learn When, What, and How your ideal customers are searching when looking for what you do. By narrowing down and testing different keywords, it allows us to generate a better and more personalized ad to your potential customer. This will then result in a higher conversion rate for your business because there is a higher chance that the person clicking on your ad is looking for exactly what you offer. Creating Effective Ads are key to making sure you get a high return on your Pay per Click Program.

Ad Text

As a basic rule, use clear, well-written, and specific ad text that highlights what sets your product or service apart from the competition

Create simple, enticing ads

Include prices and promotions.

Use a strong call-to-action.

Include one of your keywords in your ad text.

Choose the best destination URL.

Test multiple ads in each ad group.


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