What Is SEO


stands for “search engine optimization“. It is the process of getting traffic from the “free”, “organic” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content (videos or local listings) are shown and ranked based on what the search engine considers most relevant to users. This is important because if some one is looking for what your business does in the area you do it, you want to be one of the first options. Showing up naturally in the organic listings should not be confused with the sponsored ad section. Payment isn’t involved to show up organically, as it is with Paid search ads.