ppca

What makes a great campaign:

 

To create a successful Pay Per Click Program, it is all about who your targeted audience is. At First Page Media Group we learn When, What, and How your ideal customers are searching when looking for what you do. By narrowing down and testing different keywords, it allows us to generate a better and more personalized ad to your potential customer. This will then result in a higher conversion rate for your business because there is a higher chance that the person clicking on your ad is looking for exactly what you offer. Creating Effective Ads are key to making sure you get a high return on your Pay per Click Program.

Ad Text

As a basic rule, use clear, well-written, and specific ad text that highlights what sets your product or service apart from the competition

Create simple, enticing ads

Include prices and promotions.

Use a strong call-to-action.

Include one of your keywords in your ad text.

Choose the best destination URL.

Test multiple ads in each ad group.